Just a comment because I sometimes have petty grammatical vents. As I'm bouncing around the web, I notice people who seem to fancy themselves as somewhat professional writers but can't figure out the difference between its and it's.
Let me give a quick lesson:
It's is a contraction. It means it is. It's is appropriate to use in any spot where you'd normally say it is. For example, you could say "It's hot in here." That would be correct grammar.
Its is a form of possession. As I believe my third grade teacher told me, if you can't say IT IS in the spot, you use its. That's a nice little test for anyone who might be confused. Does the car have its lights on? Its is correct in that instance because you would not say the car has it is lights on. There you go! (Yes, I realize I ended the sentence in a preposition. Sue me.)
That is all.
Next we'll tackle the improper use of apostrophes for plurality.
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